a. Marketing

• Strategic Marketing Management
• Brand Management
• Product Launch
• Marketing / Sales Effectiveness Analysis and Application
• Marketing Plan - tailor made
• CRM
• Merchandising in the OTC field
• Pharmacy visit management for OTC products
• Market research – Marketing research

b. Sales

• Contract sales management
• Marketing / Sales Effectiveness Analysis and Application
• Sales Planning, Segmentation
• Productivity analysis based on regional IMS, IMS-brick optimization and reorganizations
• Tailor made sales management specific for the determined demands of the company